第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

本年的天猫“双11”比往年来患上更早些。10月14日晚，天猫平台开启预售，拉开了本年“年关购物狂欢节”的帷幕。到10月21日晚8点现货开售，天猫“双11”正式开启。于促销勾当开启的同时，天猫的各项榜单也随之更新。

此中，潮玩赛道代表品类盲盒的“双11”热销榜单（统计截至时间为2024年10月27日上午8点）共计有20款产物上榜，搜集各类类型的国内外IP，更有谷圈热点IP初次上榜。

天猫“双11”盲盒热销榜

数据来历：天猫（根据综合累计销量、成交额排序，部门价格为扣头价）

经典IP占比力年夜

榜单20款产物，触及IP为17个，此中绝年夜大都IP都已经经于盲盒范畴经受了数年磨练，属在知名度高、粉丝基数年夜的形象。

好比SAngel是最早的盲盒IP，至今已经经降生20年了。趴趴天使系列是品牌自2021年最先推出的主题，深受消费者喜爱，持久攻克天猫盲盒热销榜首位。本年为庆祝IP降生20周年，品牌还有推出了回眸系列趴趴天使。

∆SAngel趴趴天使系列

再好比泡泡玛特上榜的3款产物别离来自SKULLPANDA、DIMOO、MOLLY，都是盲盒范畴极具代表性的IP。热销产物中，SKULLPANDA 温度系列在2022年11月推出后迅速走红，且近2年来热度居高不下，常年高居热销榜前列；DIMOO梦里梦外系列10月初正式发售，因定单量较多，今朝处在预售阶段。

∆DIMOO梦里梦外系列

还有有“LULU猪”“蜡笔小新”“三丽鸥”“达菲及伴侣们”“草莓熊”“小熊维尼”等，也都是最近几年活跃于盲盒范畴的IP。且这些IP要末是设计师/品牌原创形象IP，要末是来主动画片/动画影戏的内容IP，属在较常见的盲盒IP类型。

比拟之下，“甄嬛传”就显患上有些“另类”，是榜单中独一一个来自影视剧的IP，并且该IP共有3款产物上榜，包括2个通例盲盒系列及1个萌粒系列。不能不说，最近几年不停被网友“常看常新”的《甄嬛传》可谓国产影视剧的顶流IP。

∆甄嬛传官方手办盲盒三代

新兴IP颇具特点

海内盲盒赛道一直都有新IP呈现，只是市场上IP太多了，可以或许冲破重围跑出来的IP是少数。本次“双11”榜单中，值患上存眷的新兴IP共有3个。

DORA、Baby Zoraa是来改过锐潮玩品牌TNTSPACE旗下的IP。年夜表姐DORA拽拽的外表下藏着踊跃、乐不雅、坚韧的品质，诠释的是“与其遵照陈旧见解的人生导航，不如做个忠在自我的步履派”的设计理念，表达的是“勇于拒绝，对峙将人生的主导权握于本身手上”的糊口立场，道出了今世年青人“巴望突破束厄局促”的心声。

Baby Zoraa则是个可爱的小萌妹，有标记性的小虎牙及奶凶奶凶的小心情。品牌对于其的设定是正于上幼儿园的她古灵精怪，喜欢淘气作怪，虽然人小鬼年夜，装患上凶凶的，却给人一种奶萌的反差感。这点契合的也是当前年青人喜欢的“反差萌”。

∆Baby Zoraa我是年夜BOSS系列

另外一个IP是来自韩国的“线条小狗”，降生在2020年12月，属在心情包IP。该IP的爆红必然水平上患上益在去年年头与瑞幸咖啡的联名。于那以后，联名、开发衍生品等进一步动员IP热度爬升。基在该IP开发的盲盒同样成为了潮玩赛道的热销产物，实体渠道发卖一度求过于供。

∆线条小狗欢喜连连络列

谷圈热点IP上榜

本年，谷子年夜热，成为各行业存眷的核心品类，而与谷子密不成分的即是各个二次元IP。本次热销榜中，初次呈现了谷圈热点的IP，且均来自日本。

“家庭西席”，日本经典热血少年番，漫画自2004年最先连载，同名动画片2006年最先播放；“银魂”，日本经典弄笑、动作番，漫画自2003年最先连载，同名动画片2006年首播；“排球少年！！”，日本经典运动番，漫画自2012年最先连载，同名动画片2014年最先播出。

作为当前谷圈热点的三年夜IP，本次热销的产物也都是深受粉丝喜爱的谷子产物，徽章及钥匙扣。而这些产物的发卖店肆SHJUMP SHOP，是日本集英社开设的重要发卖旗下《周刊少年JUMP》杂志中人气漫画周边商品的店肆。

∆银魂彩图闪徽章

听说，SHJUMP SHOP发卖的谷子均为日谷，即于日本发售/从日本入口/日本品牌推出的谷子。谷圈认为，日谷设计比力怪异、建造质量上乘，更具保藏价值，于是喜欢日本二次元IP的粉丝会更偏向在采办日谷，哪怕日谷的价格更高。

来历：中外IP授权 深圳展（ID:licensingchina）

文/Aries;图/各品牌天猫旗舰店

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BY `id` DESC LIMIT 1 [ RunTime:0.000312s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.000424s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000238s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000247s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.000393s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.000271s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.000390s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000208s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.000363s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000237s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000212s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000256s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000213s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000204s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ 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