第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言

再过一个月，2024年将迎面而来，每一一位玩具/母婴行业的志士也许都于冥思苦想来年的门路，我及各人同样，独一能做的就是将行业的公然的相干信息收拾出来并分享给各人。

▍来历：中外玩具网（ctoy-gdta） 作者：乐邦

▌按照玩具行业公然信息显示，2022年中国玩具行业的市场范围约为880亿；这一范围于母婴的各品类中是不容小觑的；而这880亿的数字暗地里还有不包罗没法统计的数字。于及许多母婴老板的分享中，他们对于这一数字体现出更多的是惊奇及不成思议。然而当各人最先研究这一品类时，忽然发明这是一个比拟较而言的蓝海。以是咱们暂且患上出第一个结论——玩具是一个有市场范围及体量的品类。

▌玩具这么年夜的范围，母婴渠道于其浩繁的渠道中的孝敬又是几多呢？这一问题需要按照各人地点的都会来判定。按照与各玩具行业人士的沟通及调研来看：一线都会于母婴渠道采办玩具的比例到达40%以上，二线都会于母婴渠道采办玩具的比例到达16%以上，其它都会的比例不于这里逐一赘述。咱们先根据二线都会的比例来推算，880亿的16%也就是说有140亿，咱们暂且平均分到天下36个二线以上都会象征着每一个都会有快要4个亿的体量。更不消说某些都会于40%以上的比例了。以是咱们暂且患上出第二个结论——玩具还有是很偏幸母婴渠道的。

▌母婴店中玩具的占比几多适合哪？从实际来看，于1%——2%的母婴客户有年夜概60%；于5%摆布的年夜概有20%，于10%以上的年夜概于20%。此中咱们各人熟知的天下性母婴渠道的玩具发卖占比于2%摆布。这一客不雅事实至少让咱们清晰的相识当下的买卖近况；然而于母婴渠道与玩具品类真正孕育发生火花的数字是20%，为何是20%？很简朴，由于有母婴渠道可以做到，咱们只需要参考及进修别人的模式就可迎头遇上。以是咱们暂且患上出第三个结论——母婴店的玩具发卖是有增加空间的。

▌末了一个焦点信息就是当下的用户于玩具品类上可以或许接管主流的价格带是几多及愿意花几多钱。从公然数据来看，2020年以前的玩具采办人群的主流价格带于100元上下，而近几年的数据倒是200元，这一数字翻了一番，申明用户于玩具的消费客单上孕育发生了质的变化，这一变化也申明用户对于产物的偏幸度发生了变化，同时，咱们于玩具上的人均消费金额由本来的300元上升到了340元，这一数字的变化也申明用户于玩具消费上的意愿度获得了晋升。以是咱们暂且患上出第四个结论——玩具用户的消费能力及玩具采办的意愿度有了显著的晋升。

联合以上四个结论，你是否意想到玩具及母婴于2024年的机缘于哪里？你是否意想到母婴渠道的玩具调解势于必行？你是否意想到新的赛道早晚会发作出惊人的成就？2024年就于面前，咱们一路鞭策行业欣荣向上。

▍来历：中外玩具网（ctoy-gdta）

▍作者：乐邦（微旌旗灯号：18629256028），从事母婴行业10年，擅长操作玩具品类，借助品类完成为了浩繁引流互动方案，同时晋升了门店的用户运营能力。

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]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003443s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003423s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003411s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003409s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003359s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003484s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003387s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003476s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003367s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003415s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.003875s ]SELECT * FROM `ta_article` WHERE `id` = 228 LIMIT 1 [ RunTime:0.003732s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003516s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003516s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.003893s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003499s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003454s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003491s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003449s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003504s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003406s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003489s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003418s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003433s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003515s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003598s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003500s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003378s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003443s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.003853s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003451s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003361s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 228 [ RunTime:0.009607s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003370s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003486s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003434s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.003833s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003400s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003361s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003385s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003419s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003368s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003402s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003438s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003340s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004241s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003428s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003456s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003418s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003550s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003595s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003388s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003405s ]SELECT 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