第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言

近日，美国网红玩具Squishmallows的母公司Jazwares又有新动作：收购Australia玩具经销商Big Balloon。这也是Jazwares初次收购经销商。

▍来历：中外玩具网（ctoy-gdta） 文/编纂：Jane/Salas

01全世界结构的主要一步 据相识，Big Balloon建立在2010年12月，及Jazwares互助已经有8年，自称是Australia本地最具立异性的玩具经销商。旗下代办署理的品牌包括：精灵宝可梦、CoComelon、小猪佩奇等等。Big Balloon官网显示的品牌 于本次收购完成后，Big Balloon的结合开创人Chris Loverso将担当JazwaresAustralia分公司的董事总司理。 Australia玩具市场范围约有17亿美元。“这是Jazwares全世界结构的主要一步。”Jazwares开创人兼首席履行官Judd Zebersky如是说。 按照这家公司以往的收购经历来看，这是其初次收购经销商。02违靠年夜金主 精准收购扩张 提起Jazwares，可能许多人的第一反映就是近几年风头无两的网红毛绒系列Squishmallows。这个系列有上千款造型，于2021年的全世界销量破亿，并帮忙Jazwares年发卖额冲破10亿美元，使之得到了“美国发展最快玩具公司之一”的佳誉。并且，这个毛绒系列的后劲还有很是的足，从2021年爆红最先，已经经持续3年得到了“美国玩具奥斯卡”中份量最重的“年度玩具年夜奖”。【点击相识详情】 回首这家公司的扩张史，咱们可以发明，暗地里离不开两点：1是违靠年夜金主，2是投资目光精准。 ▌吸引两年夜金主投资。该公司于2014年因其于授权玩具范畴的精彩体现，吸引到了阿勒格尼本钱公司（Alleghany Capital Corporation）的注资，并于2016年进一步被其全资收购。而这家本钱公司的母公司是总部位在美国纽约的保险公司，资产投资遍布金融、保险、房地产等多个范畴。 于2022年，Jazwares连同其母公司阿勒格尼本钱公司被股神巴菲特带领的跨国多元控股公司伯克希尔·哈撒韦（Berkshire Hathaway）打包收购。 ▌精准投资。有了年夜金主的“钞”能力护航，Jazwares依附着自身对于潮水脉搏的精准掌握，公司成长进入了快车道。 先是选择的互助IP出现出一种文娱线上化、流媒体化的趋向：从传统动画到3D游戏，再到流媒体/YouTube网红，险些精准踩中了时代变化的每一一步。并且，于详细的IP层面上，无一不是于潮水鼓起早期的风向标，或者者是此中的佼佼者。好比小猪佩奇（2015年最先互助）、罗布乐思（2017）、营垒之夜（2018）、Blippi（2019）、CoComelon（2020）等。 此外，还有有并购偕行玩具公司，加强自身授权产物的设计、研发及运营能力。此中，2019年收购的Wicked Cool Toys及2020年收购的Kellytoy，为Jazwares带来了巨年夜的利益：起首是Wicked Cool Toys，为Jazwares带来了全世界最赚钱IP“精灵宝可梦”。接下来是Kellytoy，为Jazwares带来了全世界超高人气的毛绒系列Squishmallows，并使之成为Jazwares的一张代表“手刺”。今朝，Squishmallows不单单作为产物载体，承接了诸多IP形象的授权，同时还有作为IP形象自己，对于外举行商品化授权，包括East Side Games Group（电子游戏）、BBC International（鞋类）等。

▍来历：中外玩具网（ctoy-gdta） 文/编纂：Jane/Salas

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CONNECT:[ UseTime:0.006866s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004542s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004061s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004366s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003986s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004041s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004694s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004040s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004737s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003940s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004427s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004073s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004001s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004039s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004140s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004022s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004067s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003973s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003926s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004216s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003961s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004087s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003954s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004061s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004690s ]SELECT * FROM `ta_article` WHERE `id` = 225 LIMIT 1 [ RunTime:0.006220s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004018s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004010s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004401s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003953s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003926s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004044s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004019s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004021s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004072s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003982s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003937s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003967s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004038s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004036s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003993s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003953s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003976s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004372s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003964s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003960s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 225 [ RunTime:0.009241s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004015s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004093s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.004041s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004406s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003976s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003987s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003940s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003978s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003957s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004025s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003945s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003983s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004433s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004003s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004022s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003949s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003968s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003926s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003918s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003946s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004431s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003954s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003972s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003931s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004422s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003949s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003947s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004154s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004004s ]-必一运动官网